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Microsoft MB-220T00 - Dynamics 365 Customer Insights - Journeys

  • Length 4 days
Course overview
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Why study this course

This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

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What you’ll learn

After completing this course, students will be able to:

  • Configure Dynamics 365 Customer Insights – Journeys

  • Manage segments and preferences

  • Manage leads, contacts, and accounts

  • Manage marketing channels

  • Manage journeys

  • Manage events and webinars


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Microsoft Dynamics 365 at Lumify Work

Lumify Work is your best choice for training and certification in any of Microsoft’s leading technologies and services. We’ve been delivering effective training across all Microsoft products for over 30 years, and are proud to be Australia's and New Zealand’s first and largest Microsoft Gold Learning Solutions Partner. All Lumify Work Microsoft Dynamics 365 courses follow Microsoft Official Curriculum (MOC) and are led by Microsoft Certified Trainers. Join more than 5,000 students who attend our quality Microsoft courses every year.


Who is the course for?

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their organisation.


Course subjects

  • Set up and manage Dynamics 365 Customer Insights - Journeys

  • Advanced configuration for Dynamics 365 Customer Insights - Journeys

  • Review domain authentication, email best practices, and GDPR in Dynamics 365 Customer Insights - Journeys

  • Manage assets and content settings in Dynamics 365 Customer Insights - Journeys

  • Manage customers in Dynamics 365 Customer Insights - Journeys

  • Manage forms and pages in Dynamics 365 Customer Insights - Journeys

  • Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys

  • Manage subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys

  • Manage website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys

  • Create an on-site event in Dynamics 365 Customer Insights - Journeys

  • Create a webinar event in Dynamics 365 Customer Insights - Journeys

  • Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys

  • Advanced event management features in Dynamics 365 Customer Insights - Journeys

  • Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys

  • Review the marketing calendar in Dynamics 365 Customer Insights - Journeys


Prerequisites

Before attending this course, students must have:

  • Knowledge of the Dynamics 365 platform and an understanding of basic marketing
    principles. Power Platform experience, especially in model-driven applications, is also recommended. Dynamics 365 Customer Insights - Data experience is encouraged, either as a prerequisite or as an opportunity for further learning.


Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.


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